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Samsung is a Korean company. Briefly about Samsung: history, achievements, country of origin Samsung

March 10th, 2018

The image shows a warehouse in Daegu, where Samsung's history began.

Few people probably know that Samsung began as a shop selling vegetables. The founder of the company is Lee Byong Chul. Lee's store sold vegetables and herbs grown in nearby fields. The company brought in good money - so Lee decided to move to Seoul, where he started processing sugar and later founded a textile factory. Lee tried to make the word “diversification” his slogan. Samsung was involved in many things - insurance business, security, retail trade.

Now Samsung, in addition to producing a variety of electronics, is engaged in the production of polymers, oil refining, makes tankers, military equipment and even passenger cars (which are called Samsung). The company is also involved in finance, insurance, textile production, and owns a chain of hotels, resorts and amusement parks.

Let's remember how it all happened.



The ability to balance on a knife's edge, instantly respond to changes and be always on the alert - these are the distinctive qualities Samsung. Many Korean companies sank, unable to withstand all sorts of “purges” and persecutions, but Samsung not only survived, but also became a transnational corporation.

Based on the biography of Samsung founder Lee Byong Chul, you can make an action movie in the spirit of Jackie Chan. Li Biong called his small trading company in 1938 “ Three Stars» ( Samsung Trading Company). It is said that this was done in honor of Li's three sons.



Samsung Group "Three Star" logo (late 1980s - 1992)


This company did not even think about any high technology at that time, quietly supplying rice, sugar and dried fish to China and Manchuria. It was seen as a protest against dependence on Japan, and Samsung gained a reputation as a patriotic entrepreneur. During World War II, the United States landed on the Korean Peninsula and liberated South Korea from the Japanese. By this time, Li Biong was operating a large production plant rice vodka and beer. These products sold well to the American army and Li Biong's business went uphill. In 1950, a war broke out on the Korean Peninsula between the communist North and the pro-American South. And for this, the North Korean communists put the name of Lee Byong Chul on the hit list as an accomplice of the puppet regime.

If Lee hadn't smelled the heat, reinvested all the profits, and turned all the proceeds into cash, Samsung would have died. How the money stuffed into a wine box survived is a separate story. The car in which they were transported was confiscated, the house in which they were hidden was completely burned down, and the wooden box was only charred! And Samsung, as they say, has risen from the ashes.

The second time Lee was put on the execution list was under Park Chung Hee. Formally, for illegal enrichment from government supplies and economic sabotage, but in reality for rubbing shoulders with the Japanese, trying to learn from the experience of the zaibatsu (chaebol in Korean, but in ours something like a powerful clan).



After a sincere conversation with General Lee, not only was he not shot, but he was appointed head of the entrepreneurs of Korea. Samsung has become a concern that accepts government orders and enjoys all kinds of subsidies and benefits.

In the 60s, the Lee family expanded its business: it built Asia's largest fertilizer production, founded the Joong-Ang newspaper, built ships, hotels, universities and hospitals, and created a citizen insurance system.

In 1965, South Korea restored diplomatic relations with Japan. Lee Byong Chul reached an agreement with the Japanese leadership on technological support radio-electronic industry, which was emerging at that time in South Korea. As a result, in 1969, together with the Japanese company Sanyo, it was created Samsung - Sanyo-Electronics (SEC). It began to specialize in the production of semiconductors and a few years later became the property of Samsung. In 1970, cooperation with Sanyo Electric led to the merger of companies and the creation of a corporation Samsung Electronics.



In general, everything that happened before the 70s somehow loosely correlates with the image of a modern corporation, and its real predecessor can rightfully be called Samsung-Sanyo Electronics - the first joint Korean-Japanese venture. True, cooperation with those same zaibatsu turned out to be not the most successful - the Japanese were clamping down Newest technologies and they only shared outdated ones, and the prices for components were raised. This is one of the reasons for removing Sanyo from the company name - the Koreans simply learned to make semiconductors themselves.

Since August 1973, the company's main office began to be located in Suwon (South Korea), and in November the construction of a plant for the production of household appliances was completed. At the same time, the Korean company Semiconductor Co. joins the corporation, resulting in mass production washing machines and refrigerators.

In 1977, the company's export volumes exceeded 100 million US dollars. In 1978, Samsung's first representative office opened in the United States. In 1979, the first consumer video recorders were released. However, half the cost of the product had to be given to the Japanese for the use of their technology and design. In addition, in other countries, Samsung products were sold under other brands or at very low prices.

As a result of the economic crisis that swept South Korea in the late 70s, Samsung Electronics began to generate losses. In response to this, Lee Kun-hee, the son of the company's founder, decided to reform the company. He reduced the number of subsidiaries, stopped subsidizing divisions, and put the quality of products at the forefront. These transformations had a positive impact on the company's financial condition - Samsung Electronics' revenues increased again. At this time she joined the company Korea Telecommunications Co, which was renamed Samsung Semiconductor & Telecommunications Co.

By the end of the 70s, Samsung Electronics had become the flagship enterprise of the Lee empire, and in the late 80s there was an economic crisis in Korea, and the company became unprofitable.

Samsung again had every chance to cease to exist, but this did not happen, since Lee the Second (Kun Hee) developed a rescue plan long before the crisis. Everything was planned to change, with the exception of wives and children. The key point in the restructuring was a shift in priorities - quality became more important than quantity. Perestroika lasted 10 years and was crowned with success. One after another, companies went bankrupt: Hanbo, Daewoo, Huyndai, while Samsung increased exports and established itself in the global high-tech market.


Samsung announced its first computer in 1983


In 1983 year Samsung Electronics launched its first personal computers (Model: SPC-1000). In the same year, the following were released: a 64M DRAM chip with a memory capacity of 64 MB; a player that could read regular CDs, CD-ROM, VIDEO-CD, PHOTO-CD, CD-OK. In 1984, a sales office was opened in England, a production plant was built audio and video equipment in the USA, as well as a production plant microwave ovens(2.4 million pieces per year).

In 1986, Samsung Electronics received the title of " Best Company of the Year» from the Korean Management Association. In the same year, the company produced its ten millionth color television, opened sales offices in Canada and Australia, and research laboratories in California and Tokyo. From 1988 to 1989, company representative offices were opened in France, Thailand and Malaysia. By 1989, Samsung Electronics ranked 13th in the world in the production of semiconductor products. In the fall of 1988, the corporation merged with Samsung Semiconductor & Telecommunications Co.

In the 90s, Samsung Electronics intensively expanded its activities. In order to improve the management structure, in December 1992, Samsung Electronics introduced one system presidential administration. In 1991-1992, the development of the personal mobile devices , and also developed mobile phone system. In 1994, sales reached 5 billion US dollars, and in 1995, export volume exceeded 10 billion US dollars.

The year 1995 can be called a turning point in the history of Samsung - the beginning of the company's transformation into a high-quality brand. The symbol of this moment is a photograph in which 2,000 employees smash defective Samsung products - 150 thousand faxes, mobile phones and other devices - to smithereens. Samsung Group survived the last Asian crisis in 1997 with a new president, Jong-Yong Yun. Sacrificing his tail to save his life, Yun liquidated dozens of secondary businesses, fired a third of the staff, breaking the practice of lifetime employment, and bet on emerging digital technologies.

As you can see, while other companies were engaged in research and one after another released the world's first new products - a compact disc, a transistor radio, a video camera, etc., Samsung survived, struggled with difficulties and developed. So it’s impossible to say about this company that some distant year it came up with something innovative and everyone loved it. Samsung's hit products come precisely from the current millennium.

It’s even hard to imagine that this company once produced b/w TVs and other goods at “reasonable” prices. Today, Samsung has become one of the most innovative and successful players in the consumer electronics and semiconductor market. It is the world's leading manufacturer of memory chips, flat panel displays and color televisions.

The company was a pioneer in the development of SDRAM, the ultra-fast memory chips used in personal computers, and a specialty memory chip used in game console Sony PlayStation 2. A camera phone the size of a credit card! Third generation phone that accepts programs satellite television! The smallest multifunction printer in the world! And what’s most amazing is that in the summer of 2005, Samsung’s brand value surpassed Sony for the first time! This was calculated by one of the British research companies.



By 1998, Samsung Electronics had the largest share of the LCD monitor market and began mass production of digital TVs.

In January 1999, Forbes Global magazine awarded Samsung Electronics annually awarded prize Best Consumer Electronics Company».

In the TV market, Samsung definitely surpassed not only Sony, but also Philips, and did so back in 2003. At the CeBIT exhibition in 2004, Samsung wiped everyone's noses by presenting the world's largest 102-inch plasma panel (more than two meters!), Even the head of Oracle Larry Ellison signed up for the queue. LCD TVs of new models were appreciated by magazines and experts, noting this in various categories such as “ Best buy" and "5 points". And the LN-57F51 BD LCD TV was even called a representative of the new era of televisions. Of course, with it you don’t even need to darken the room, since the picture quality does not depend on the ambient lighting.

Hardly a week has passed since Samsung announced something remarkable. Like the world's first mobile phone with a built-in five-megapixel camera (now this is of course no longer shocking) or the same.

No company has such a range of proprietary technologies as Samsung. A bit boastful, but it seems to be true, since Samsung is a real manufacturing company, and not a sticker of labels on other people's products. Suffice it to say that Samsung is the only company in the world that produces laptops and monitors in its own factories, without using the services of OEM suppliers.


But Samsung is not only a high-tech factory, as it might seem, but also a recognized R&D center.


Byong Chul Lee, founder of Samsung Trading Co


Byong Chul Lee died in 1987 from lung cancer. In one of the Samsung offices, in honor of the blessed memory of its founder, a commemorative bust made of bronze and marble was installed.


Commemorative bust of the company's founder


From the day of Byong Chul Lee's death to the present (with a break in 2008-2010), the board of directors of Samsung has been headed by the founder's youngest son, Lee Gong Hee. His appointment to the post of head of the board of directors went against all Eastern traditions, according to which the eldest son inherits most of the family property.


Founder's son - Lee Gun Hee


At the end of 2012, Lee Gun Hee appointed his son Jay Lee to the post of deputy board of directors, effectively recognizing him as the heir to the Samsung empire.


Jay Lee - heir to the Samsung empire


The post of CEO and Vice President of Samsung Electronics Co is occupied by Kwon Oh Hyun, who took office by decision of the company's board of directors on June 8, 2012.


Kwon Oh Hyun - General Manager and Vice PresidentSamsung Electronics Co


Today Samsung Electronics is a transnational corporation with offices in 47 countries and 70 thousand people working in them. The company occupies a leading position in the production of semiconductor and telecommunications equipment, as well as in the field of digital convergence technologies. The company consists of four main divisions: Digital Media Network Business, Device Solution Network Business, Telecommunication Network Business and Digital Appliance Network Business. In 2005, the company's sales were $56.7 billion and its net profit was $7.5 billion.



But look how history could have turned out. After all, Samsung could be the first to buy Android!

Let's remember 2005. There are no smartphones yet (at least as we know them now), operators control all content, complete confusion with operating system versions, and what works on Motorola is unlikely to run on Samsung. Application developers are running away from smartphones like hell, and those who want to do it are forced to literally write new code for each model separately, often more than 100 options at once.

Revolution, however, is in the air. Andy Rubin begins working on an operating system that was first intended for digital cameras, but then expanded to smartphones. He started out as an engineer at Carl Zeiss, but later worked on operating systems for handheld computers. He had the experience and support of several other engineers. In October 2003, he launched the Android project, but a year later the startup ran out of money and began searching for investors.

We all know now that eventually Ruby comes to Google and everyone lives happily ever after. But few people know that at first Rubin went with the newborn Android to Samsung. The entire team of eight Android engineers flew to Seoul to meet with what was then the largest phone manufacturer.

Rubin had a meeting with 20 Samsung executives to introduce Android, but instead of enthusiasm or just questions, the response was silence.


What kind of army do you want to create this with? You only have six people. Are you high? - that's what they said. They made fun of me in the meeting room. This happened two weeks before Google bought us,” Rubin writes.


In early 2005, Larry Page agreed to meet with Andy and after the presentation of Android, he not only agreed to help with money - he decided that Google would buy Android. The entire mobile industry was changing before our eyes, and Page and Brin watched this with concern, fearing that giants like Microsoft would seize the initiative.

The history of the Rubik's Cube and how it developed

This time, Samsung, one of the largest manufacturers of high-tech components and telecommunications equipment, came under attack. I hope you will like the post this time too.

Of course, it would not be possible to talk about everything at once - since Samsung produces too much, including construction equipment, chemicals and food products. Here are only the main milestones - such as the creation of the first mass-produced Blu-ray player, curved TVs, smart watches, android phones and badafones.

I wonder if you remember this hot air balloon? I was three or four years old when in the early 1990s we bought either a TV or a VCR in a big blue box with this design. Unfortunately, I couldn't find a single photo on the Internet.

Back in 1910, Lee Byung Chol was born. His father was a large landowner, so he could afford to send his son to the University of Tokyo. After the death of his father, Lee Byung-chul uses the inheritance to open his own business - although at that time in South Korea this was not an easy task, since the country was a Japanese colony.

The image shows a warehouse in Daegu, where the history of Samsung began.

In 1938, the name Samsung Trading Company appeared - then it was a company exporting goods to China and Manchuria. The entrepreneur did not stop there and founded several more companies that engaged in the production of sugar and fabric, as well as an insurance company.

Lee Byung-chul died in 1987.

TVs

In the 1960s, the era of black and white TVs began for Samsung. The company merges with Sanyo and releases its first black and white TV, designated p-3202. In 1976, the company's millionth black and white TV was produced.

To begin producing televisions, Samsung-Sanyo Electronics was formed, renamed Samsung Electro-Mechanics in 1975 and becoming Samsung Electronics in 1977.

In 1987, an institute was created that began developing new products. As soon as international laws allowed it in the 1990s, Samsung immediately began exporting TVs around the world. Together with Sony, the company developed liquid crystal displays. In the late 1990s, Samsung produced the largest LCD displays - 30 inches diagonal.

One of the 1997 models.

In 1998, the company began producing flat-screen TVs. At the beginning of this century, the company led the industry, creating the thinnest TV in 2002 and the world's first two-sided LCD display in 2006. In 2005, there was the largest OLED panel - 21 inches, and it was made by Samsung.

The world's first mass-produced Blu-ray player was released by Samsung in 2006. The model was designated BD-P1000. The release of the player helped Blu-ray win the “Format War,” and a couple of years later HD DVDs were discontinued. Warner Brothers was the last company to abandon HD DVD.

In 2007, Samsung introduced Internet TV - the ability to simultaneously watch TV shows and receive information from your Internet. A little later, Samsung Smart TV appeared.

In 2010, sales of Samsung 3D TVs began. In the first six months, more than a million copies were bought. The company was the first in the industry to have a full range of 3D equipment for the home: TVs, Blu-ray players, content and glasses.

The world's first curved UHD TV was introduced by Samsung in 2014 at CES. The TV diagonal is 105 inches, aspect ratio is 21:9. Screen resolution: 5120 x 2160 pixels. Auto Depth Enhancer technology allows you to watch 3D movies without glasses. The company's line of UHD TVs now includes a dozen models. You can also play games from Electronic Arts (EA) and Gameloft on these smart TVs. The brains are a quad-core processor from Samsung.

Cell phones and smartphones

Samsung entered the telecommunications market in 1977, forming the Samsung Telecommunications division, which became part of the Samsung Group. The division was created for production mobile phones and other portable devices - laptops, players, as well as network equipment.

10 years after the opening of the division, in 1988, the SH-100 cell phone entered the Korean market. Not only is this the first cell phone produced by Samsung, it is also the first cell phone produced in Korea, so the gadget is very symbolic.

SH-700 was released in 1993. It was an “ultra-light” cell phone - it weighed only one hundred grams. It was much smaller than phones offered by other companies at the time.

In 2003, the SPH-A500 clamshell was one of the lightest, most comfortable and stylish.

In the same year, Samsung presented its first phone at Windows Mobile 2002. It was SCH-i600. In combination, this is the company's first cellular phone that works with 3G.

The 2004 A790 was Samsung's first CDMA- and GSM-compatible phone. This clamshell also has two displays, the internal diagonal is 2.35 inches. By the way, it did not have a speakerphone or e-mail support.

Here's one of the first camera phones! The Samsung MM-A800 slider, which debuted in 2005, was the first cellular phone with a 2-megapixel camera in the United States. But it had a drawback: it did not work on 3G networks.

The slim and attractive U600 is a slider with a 2.2-inch display. Now the navigation button is not trapezoidal, as in previous models, but round.

Samsung BlackJack in 2003 was a dream for many. It worked in 3G and had a keyboard. In my opinion, it was an excellent business-class phone at that time. Suddenly, the company was attacked by trolls from RIM - they were sure that consumers would not be able to distinguish a Blackberry from a Blackjack.

4 years later it appeared in Russia and went on sale Samsung line Ultra II.

Samsung released the first phone with a touchscreen in 2008. This cell phone boasted flash-3D effects, gesture control and tactile feedback. Which, however, I always turn off when I pick up a new gadget.

And here is one of the first smartphones on Android - I7500 - appeared in 2009, it was the very first Galaxy. It had a 3.2-inch AMOLED display, connected to Wi-Fi, and had a built-in GPS receiver. Thickness is only 11.9 millimeters.

In 2010, the first smartphone was released running the bada 1.0 operating system. It was Samsung flagship Wave S8500. The operating system lived for only a few years, until in February 2013 Samsung announced the merger of bada with Tizen, thereby announcing the end of bada. Who owned this smartphone - what games did they play?

The Wave S8500 smartphone is worth noting for its display - SuperAMOLED was used for the first time. Super Active Matrix Organic Light-Emitting Diode technology means that the touch layer is glued to the screen, eliminating the air gap between them. Thus, these displays are sharper, images are easier to see in sunlight, colors are richer, and the display itself is thinner.

Specifications Samsung Wave S8500

Operating system: bada
CPU: Samsung Exynos 3110, 1000 MHz
Video processor: PowerVR SGX540
Display: 3.3 inch SuperAMOLED
Built-in memory capacity: 2 GB
Memory card support: microSD (TransFlash), up to 32 GB
Camera: 5 MP, 2560x1920, built-in flash
Standard: GSM 900/1800/1900, 3G
Interfaces: Wi-Fi, Bluetooth 3.0, USB
Battery capacity: 1500 mAh
Weight: 118 g
Dimensions: 56x118x11 mm

Samsung Galaxy S was released in 2010. It was built on a 1GHz ARM Hummingbird processor, had a 4-inch display and a 5-megapixel camera.

In November of the same year, Eric Schmidt introduced the Nexus S, a smartphone that Samsung and Google worked on jointly. The smartphone was built on the Exynos 3110 processor, working in conjunction with 512MB of RAM. But it didn’t have an expansion slot - we had to limit ourselves to the built-in 16GB. Not the best tradition.

Google Nexus S specifications

CPU: Cortex A8 (Hummingbird), 1000 MHz
Video accelerator: PowerVR SGX540
Memory: ROM 16 GB, RAM 512 MB
Operating system: Android 2.3
Standards: GSM 850/900/1800/1900, WCDMA 900/2100
Screen: Super AMOLED, 4″, 480x800 pixels, touch, capacitive
Interfaces: USB 2.0 (microUSB), Bluetooth 2.1+EDR (A2DP), Wi-Fi 802.11 b/g/n
Built-in camera: 5 MP, autofocus, widescreen shooting, flash, geotagging
Battery, autonomy: Li-Ion, 1500 mAh, 1–2 days
Additional features: GPS (maps preinstalled), MS Exchange, synchronization with Google services

In 2011, the Galaxy S II was presented at the Mobile World Congress in Barcelona. Thanks to this model, Samsung overtook Apple in smartphone sales in the third quarter of 2011. The smartphone is equipped with a 4.27-inch SUPER AMOLED Plus display.

The flagships of 2012 were the Samsung Galaxy S III Apple iPhone 5 and Nokia Lumia 920. The most anticipated smartphone of 2011 from Samsung caused a lot of rumors, which ultimately did not come true. But users received an excellent smartphone based on a quad-core Exynos 4412 1.4 GHz processor, equipped with HD Super AMOLED display 4.8-inch diagonal, 1 GB of RAM, 2100 mAh battery and 8 megapixel camera. The company's Smart Stay function allowed the front camera to recognize the user's gaze and not turn off the display if the gaze was directed at it.

In 2012, the company overtook everyone in smartphone sales.

Then there was and is the Galaxy S4, which will not soon become obsolete.

Specifications Samsung Galaxy S4

CPU: Octa Core Octa Core (1.6 GHz Quad Core + 1.2 GHz Quad Core)
Display: 5 inch Full HD Super AMOLED 1920 x 1080
Operating system: Android 4.2.2 (Jelly Bean)
Battery: 2,600 mAh
Built-in memory: 16 / 32 / 64 GB
Main camera: 13 megapixels
Front-camera: 2 megapixels
Flash: LED Power LED
Standard: GSM/GPRS/EDGE (850/900/1800/1900 MHz) HSPA+ (850/900/1 900/2 100 MHz)
Wireless network: Wi-Fi: 802.11 b/g/n, Wi-Fi Direct, Bluetooth 4.0, NFC
Location: GPS/GLONASS
Weight: 130 g
Dimensions: 136.6 x 69.8 x 7.9 mm

Will begin in April this year samsung sales Galaxy S5 - the company's new flagship. The smartphone is built on the basis of a quad-core Qualcomm Snapdragon 801 2.5 GHz.

Specifications Samsung Galaxy S5

CPU: Quad-core Qualcomm Snapdragon 800 MSM8974 2.5 GHz
Built-in memory: 16 GB / 32 GB
Screen: 5.1" 1920x1080 PPI 432
OS: Android 4.4
Main camera: 16 MP
Front-camera: 2 MP
RAM: 2 GB
Memory card: microSD (TransFlash) up to 128 GB
Cellular networks: GSM 850, 900, 1800, 1900; UMTS - 850, 900, 1900, 2100; GPRS, EDGE, 3G, 4G
WiFi
Battery: 2800 mAh
Protection from moisture and dust: IP67
Weight: 145 g
Dimensions: 142x72.5x8.1 mm

As a nice addition, the model received a fingerprint scanner and a heart rate monitor. And the 16 megapixel main camera of the Galaxy S5 is built using ISOCELL technology developed by Samsung. The essence of the technology is to create a physical barrier between adjacent pixels, which “allows more photons to accurately arrive from a particular microlens and be collected at the desired photodiode with minimal unwanted electrical crosstalk between pixels.”

Wearable electronics

One of the pioneers in the field of smart watches was Samsung. In 1999, the Samsung SPH-WP10, a wrist phone in the form factor of a watch, went on sale. The project could be as revolutionary as smartphones. But at that moment, for some reason, everyone thought that it was stylish, but nothing more. And now, in 2014, we see that smartwatches have become very popular.

At CES 2001 in Las Vegas, Samsung brought a new hybrid watch and cell phone that looked much more interesting. The gadget had a monochrome display and understood voice commands after clicking the corresponding button.

Smart watch stubbornly did not want to become trends! But Samsung did not give up and again introduced a gadget of this form factor in 2009. Samsung S9110 had a touch display.

In October, Samsung made another attempt to capture the market for these devices by introducing the Samsung Galaxy Gear to the world.

The continuation was the Samsung Galaxy Gear 2. They no longer run on Android, but on their own Tizen operating system, due to which the use time has increased to 2-3 days with normal use and up to 6 days with “light” use of functions.

Samsung Gear Fit is positioned as the industry's first wearable device with a curved Super AMOLED display. The gadget can be used independently as a fitness tracker, or can work in conjunction with a smartphone. The 1.84-inch display displays incoming calls, mail and messages, reminders, scheduler alerts and other applications. The straps are interchangeable - there are black, orange and mocha. Sales will start next month.

Specifications Samsung Gear Fit

Display: 1.84-inch curved Super AMOLED with 432x128 pixels resolution
Additional functions: Pedometer, Exercise, Heart Rate Monitor, Sleep Tracker, Stopwatch, Timer
Water and dust protection: IP67
Interface: Bluetooth 4.0LE
Sensors: accelerometer, gyroscope, heart rate sensor
Battery: capacity 210 mAh
Time battery life: 3 - 4 days (normal use), up to 5 days (economical use)
Dimensions: 23.4 x 57.4 x 11.95 mm
Weight: 27 grams

For those wishing to develop applications for wearable electronics, Samsung has released Tizen SDK for Wearable, available for download.

Computers, laptops and tablets

First Personal Computer Samsung appeared only on the Korean market in 1982 and was produced until 1986. The model was designated SPC-1000. The computer was built on the Z80 processor and was produced in Korea, although the BASIC for it was created in Japan by Hudson soft. It had 70 KB of RAM.

On the left side of the case there is an ILP button that starts loading the operating system from a magnetic cassette.

Technical characteristics of Samsung SPC-1000

CPU: Z80-A 4 MHz
RAM: 64 KB
Video RAM: 6 KB
Read Only Memory: 32 KB
Text display: 32 characters x 16 lines
Graphic arts: 128 x 192 / 256 x 192 pixels
Colors: 9 (semigraphic), 4 (128 x 192 mode), 2 (256 x 192 mode)
Sound: 3 voices, 8 octaves
Dimensions: 48 x 27.5 x 9.5 cm
Media: built-in cassette player
Operating system: CP/M with a connected flop
Price: 495,000 won, about $600

Samsung's first laptop was the S5200, released in 1989 for the Korean market.

Samsung entered the global laptop market in 2003 with several lines under letter designations. The Samsung X-10, presented that year at CeBit, was built on an Intel Pentium M Centrino 1.3-1.7 GHz, had 512 MB of RAM, HDD 60 GB, 64 MB video card, DVD/CDRW drive and WIFI 802.11b. The laptop weighed 1.8 kg and its thickness was 2.38 cm.

In 2005, the Samsung M70 transformer appeared. The laptop's display could be detached and attached to a stand, turning it into a sleek home computer shorts.

In the states, sales of Samsung laptops began quite recently - in 2009. The first to go on sale was the 13-inch Samsung Q310 in two versions. The younger model was equipped Intel processor Core 2 Duo T5800 2.0GHz and 250 GB hard drive, older - Intel Core 2 Duo P8400 with 320 GB of memory.

The Samsung Galaxy Tab line began in 2010. The first model has a 7-inch touch screen with a resolution of 1024 x 600 pixels and an ARM processor with a frequency of 1000 MHz.

Samsung Galaxy Tab 7.7 (GT-P6800), introduced in 2012, became the world's first tablet computer with a Super AMOLED Plus screen.

The good news for Samsung was this year's ban on Russian officials using iPads.

Brand:SAMSUNG

Tagline: Turn on the future

Industry: diversified industrial concern (chaebol)

Products: electronics, shipbuilding, finance, chemistry, entertainment, aircraft construction

Owner company: Samsung Group

Year of foundation: 1938

Headquarters: Seoul, South Korea

Performance indicators

Samsung Group is a huge concern of several dozen companies. His interests lie in a wide range of industries.

Almost half of the concern's turnover comes from the electronics industry. Samsung Electronics Co., Ltd., the largest company in this sector, part of the Samsung Group.

Financial performance of Samsung Electronics Co., Ltd

Gross profit

Operating profit

Amount of assets

Equity

Number of employees

Operating Profit

Thousand Human

2017 239,575 110,284 53,645 301,752 214,491 321
2017 1141 1342
2018 1121 1309

Brand value Samsung Group according to the following companies:

Brandz (Millword brown)

Russians associate the Samsung brand primarily with the products of Samsung Electronics Co., Ltd. In addition, passenger cars that are produced in Korea at the Renault Samsung Motor plant and sold under the Nissan and Renault brands are quite well known in our country - Renault Koleos (Samsung QM5) and Nissan Almera Classic (Samsung SM3). By the way, in the homeland of the brand, in South Korea, in addition to the Samsung umbrella brand, there are many sub-brands, but in Russia the “umbrella” is being promoted much more actively.

Samsung's activity in the electronics industry is developing in eight directions:

Mobile devices;

Telecommunication systems;

Household electronic appliances;

IT solutions;

Digital photographic equipment;

Semiconductors;

LCD monitors.

In addition to the electronics industry, Samsung Group also operates in a number of other industries.

Chemical industry. Its share in Samsung's turnover is small - about 5%, but this gives an impressive amount (in 2006 it was $6.11). The group's largest company engaged in the chemical industry is Samsung Total Petrochemicals. The petrochemical complex consists of 15 plants located in Daesan (South Korea). They produce household chemicals, chemicals for general consumption.

Finance and insurance brings Samsung Group about $42 billion a year. At the same time, the concern's companies operating in this sector (the largest of them is Samsung Life Insurance) are mainly engaged in financial services for the concern itself and operate in South Korea.

Heavy industry. The concern's divisions (the largest of them is Samsung Heavy Industries) bring in about 10% of profits. They work mainly for the domestic market of South Korea. In addition, part of the export goes to the USA and China. The main activities include the construction of oil and gas pipelines and the production of tankers.

history of the company

In the 1930s in Korea, entrepreneur Lee Byung-chul opened his own business producing rice flour. A small warehouse in Daegu becomes the beginning of the great history of Samsung. At this time, Korea was a colony of Japan, and it was quite difficult to engage in private enterprise in the country. However, already in 1938, Lee managed to create the first independent channel for exports from Korea to China and Manchuria.

The active development of the supply of food products such as rice, sugar and dried fish made it possible to officially register the Samsung Trading Company trademark. The foreign (for Korea) origin of the name was a consequence of the far-reaching, ambitious plans of the Korean entrepreneur: by the end of the 1950s, Lee Byung was going to establish trade with the countries of the American continent. And after the landing of US troops on the Korean Peninsula, the products of the plant for the production of rice vodka and beer began to be sold to representatives of the allied forces. The Korean War put an end to this business. Warehouses were looted and burned, as were the company's main factories.

There is a legend that in the ruins of a burned house, Lee Byung found a hidden box with money, which he invested in his new business. It was a textile factory, a sugar factory, and later an insurance business. Lee Byung quickly grew rich, despite the fact that the average per capita income in Korea in the 1960s did not exceed $80. It is worth noting that at that time, even in the capital, Seoul, there was no constant electricity; electricity was supplied for several hours a day, and there was no centralized water supply. Not surprisingly, a quick military coup overthrew Syngman Rhee, president and close friend of Yi Byung, who, as a wealthy businessman, was part of the disgraced ruler’s inner circle. Lee Byung-chul himself was imprisoned for bribery and close acquaintance with the ousted president.

The new president of South Korea, General Park Chung-hee, began industrial and economic reforms. A program for the development of the industrial sector of the economy was developed, an increased focus on exports was supported by close relations with the United States, it was supposed to take out foreign loans, purchase raw materials and modern technologies, and use the profits received again to purchase raw materials and equipment. Korean reformers concluded that a stable economy should rely on large concerns, but they had to be created as soon as possible, so government loans and loans were provided to the most prominent businessmen in Korea. They were provided with government orders, while certain legal and tax breaks made it possible for small businesses to grow into large conglomerates. Lee Byung-chul was among the successful entrepreneurs.

Thus, 30 large companies were created (chaebol - “money families”). Among them, in addition to Samsung, were Daewoo, Hyundai, Goldstar (LG), etc. Each “money family” had its own direction: Daewoo - car production, Goldstar - Appliances, Samsung has electronics, Hyundai has construction, etc.

The South Korean economy was growing at a rapid rate of 6 to 14% per year. The increase in exports during this period was 30%. So in 1969, when Samsung, after merging with Sanyo, began producing black and white TVs, only 2% of the population in Korea itself had them.

The merger of Sanyo and Samsung marked the beginning of one of the largest sectors of the Samsung Group - Samsung Electronics. The company managed, albeit with heavy losses, to survive the economic crisis of the 1980s. The price of the crisis is several non-core divisions and a sharp reduction in the number of subsidiaries. With Lee Gong Hee joining the board, a whole range of reforms was proposed, which involved not only a complete restructuring of the company, but also a change in the very foundations of management: the company had to fully comply with the conditions of the free trade law. Proposals to change the policy regarding external investors were supposed to increase the company's attractiveness for subsidies, since the conglomerate lost financial support from the state.

Until the 1980s, shares of companies included in the concern were circulated only in South Korea, and were in fairly low demand from investors. The reason is traditionally Asian management based on the principles of Confucianism: the board was headed exclusively by representatives of the Li family. External investors had no leverage over decision-making in the management of companies. In addition, traditional management implied lifelong employment and career advancement based on years of service.

When developing the new emblem, Eastern philosophy was not avoided. According to company representatives, “the elliptical shape of the logo symbolizes movement in global space, expressing the idea of ​​renewal and improvement.” These changes continued until the 1990s.

In 1983, the production of personal computers was opened.

In 1991-1992, the development of the first production of personal mobile devices and mobile telephony was completed.

In 2010, Samsung Corporation and Panasonic began selling 3D TVs in the USA. At the same time, Samsung Electronics had already managed to sell the first product model the day before. The 3D TV cost the buyer $3 thousand. In the kit he received two pairs of glasses for viewing images in 3D format and a Blu-ray player.

In September 2015, Samsung launched its own payment system in the United States - Samsung Pay. It allows you to make cashless payments using your smartphone. To implement this possibility, we simultaneously use NFC technology(to make a payment you need to bring your smartphone close to the terminal) and MST, which allows you to use your smartphone as a regular plastic card with a magnetic stripe. To achieve this, the device features innovative induction technology capable of generating a magnetic field similar to bank card. The terminal recognizes the field as regular card and executes the transaction.

In April 2018, Samsung introduced to the home market new model Galaxy J2 Pro is a “smartphone” that does not have modules to support 2G or 3G, and also lacks the ability to connect to Wi-Fi networks. The target audience of the “smartphone” is local students who are trying to avoid distraction due to the Internet.

At the moment, companies that are part of the Samsung Group concern are engaged in electronics and microelectronics, the chemical industry, construction, automotive industry, heavy industry, finance and credit, and insurance. The structure of the concern includes the full cycle of electronics production, starting from the extraction of resources, their processing and ending with finished products. Most of the divisions of the conglomerate perform subordinate functions to companies directly involved in the manufacture of finished electronic products, and work exclusively for the concern or only within South Korea. This feature is clearly visible from the distribution of profits across divisions, thus the main income of the concern comes from the electronics industry.

Brand history

Logo of the Samsung Byeolpyo pasta company (1938-1958)

As you can easily see, it bears little resemblance to the modern image. However, the first step towards it was taken in 1969.

Samsung Group logo (1969-1979)

The successful development of Samsung Electronics has given impetus to a new change. This is the famous “umbrella” logo of the Samsung Group “Three Stars” for the entire concern (late 80s - 1992).

At the same time, the “electronic division” used its logo.

And in 1993, they “merged”, a single logo began to be used, and the “electronic” version was clearly taken as the basis. Apparently. Even then, the concern’s top management was aimed at the global market. And the logo had to be understood by everyone.

The name Samsung means “three stars” in Korean. Perhaps this was the personification of the three sons of the company's founder, Lee Byung-chul.

Until 2008, Samsung was run by the youngest son of the founder. This went against all traditions of inheritance in Asian families.

Lee Byung-chul had very big plans to conquer the market, because as soon as he more or less established his activities, he gave the company a name that was unusual for Korea - Samsung Trading Company with an eye to conquering Western markets.

But everything was not so smooth - Lee even managed to go to prison, when the time came for changes in the Korean economy and 30 concerns were created to support it, then thanks to Lee’s energy, Samsung began to flourish. Each company was assigned its own industry; Samsung took up electronics.

In 2012, a large-scale patent dispute between Samsung and Apple entered an acute phase, which was initially initiated by an American corporation, which in the spring of 2011 filed claims against the South Korean concern regarding copying the design of the iPhone smartphone and iPad tablet. One of the key issues in this conflict was patent proceedings in the United States. In August 2012, a US court found Samsung guilty of copying the design and technology of iPhone and iPad mobile devices and ordered them to pay compensation to their manufacturer Apple in the amount of $1.051 billion. Throughout the year, trials were held in different countries of the world. Samsung won in the UK and Japan. And in the brand’s homeland - South Korea - the court made a sensational decision in the case of mutual claims between Apple and Samsung: they were found guilty of illegally using each other’s patents.

In October 2013, Samsung began selling the Samsung Galaxy Round, the world's first smartphone with a glass concave screen. The remaining characteristics are typical for smartphones in the Galaxy 2013 line: a screen measuring almost 6 inches and Full HD resolution, a quad-core processor, a 13-megapixel main camera, an operating system Android system 4.3. The price of the new product in Korea will be $1000. In a year, Korean companies promise to release devices that can be rolled into a tube.

Sources: ru.wikipedia.org, 7faktov.ru, samsung.com

Love stories

My poor Samsung phone has already fallen dozens of times onto the floor, onto the asphalt, and anywhere else, but it continues to serve me faithfully.

Samsung is a really cool brand! There are many stories, I’ll tell you one: how I won a box of cognac)). This happened in the long-ago 90s, the country was in chaos, anarchy and devastation. In the village, in order to watch TV, my aunt had to buy powerful stabilizers that increase the voltage; the network voltage was 160-170 volts at best, a 100-watt light bulb shone like a 40-watt one. My aunt’s next telly burned out (2-3 years is the usual lifespan of our tellies at this voltage), and I went to Kazan to buy a new one. I accidentally met a friend who advised me to buy Samsung. The main thing that surprised me was the ability to operate on 110 volts. I won’t go into detail about the brightness, richness of color and clarity of the image, this is a separate story)) I brought it to the village, naturally the neighbors came, how could we do without it, we don’t live in the city. The neighbor brought his cool stabilizer and is trying to connect the TV. I told him that this thing is not needed for Samsung, word by word they started arguing: how can a TV work without a step-up voltage stabilizer, if the lamp barely shines! We bet on a box of cognac, and the neighbor invited half the village to drink his winnings. I insert the plug directly into the socket, turn on the TV using the remote control (the remote control is also a wonder) and a miracle! shows my Samsung! And as it shows! In general, I did not offend the guests invited by my neighbor, and we all washed the purchase together. For many years, friends and acquaintances came to marvel at a miracle that was real in those years - Samsung TV. It is clear that in the entire village if there is a TV, it is only a Samsung brand. How many years have passed, but the smoking room is still alive! True, it turns on after 3-5 minutes and the colors have faded, but it works! flawlessly and honestly!

My favorite brand all my life is SAMSUNG. Almost all the equipment we have in our house. I often recommend her to friends. But I am constantly haunted by failures with her. It so happened that my friends had to give me a gift a few days before my birthday. I was given a Samsung digital camera - my joy knew no bounds. I am passionate about photography, so the gift was very valuable to me. It rained heavily on my birthday, but it didn’t stop me. But in vain... As soon as I went outside, a passing car doused me from head to toe with water. Out of surprise, I dropped the camera and it broke. And two weeks ago I bought myself a brand new SAMSUNG DUOS. I thought about how great it would be for me in St. Petersburg with two SIM cards - I won’t miss a single call! 3 days ago he fell out of his pocket onto the car seat. When I realized this, the car was already far away... But I will definitely try to buy myself the same one soon!

My favorite brand is undoubtedly Samsung. All equipment (even the new LED TV) is Samsung. We are connected by many things - quality and responsibility, design and functionality, guarantee and information content.

He completed an internship at Communications College No. 54 at the Samsung plant (in the Kaluga region). I was impressed by the high level of work of the plant and the training of the staff. Also at this plant we had a competition/exam, for winning which I received a tablet, and at the end of the evening of the exam we had a banquet with the national cuisine of Korea. It was cool!

Since childhood, my parents preferred Samsung brand equipment. There was a case when my father came to the store and was going to buy a TV from this company. Having bought it, he was offered to take part in a drawing for a special prize; he naturally agreed. I filled out the form and gave it to the consultant. After some time, the start of the lottery was announced. He was among the top three winners, taking second place! He was given a prize - a VCR and several films! When dad came home he told us about it, mom was happy. I was about 7 years old at the time and, as you understand, I didn’t understand what kind of thing dad won. One fine evening I was left alone and went to understand the VCR, inserted my toys into it, tinkered with it, tried to insert cassettes too, but it was turned off, and nothing worked for me! In the end, I broke it, and dad punished me.

On my wedding day, in the traditional place where the newlyweds were walking, an advertising presentation of digital technology was held. And we were given several photographs taken on it as a gift. The equipment was Samsung

There was once such a story: I bought a TV and a VCR in the nineties, in a company store. When checking the product, they found a fault, replaced it, and the new equipment also revealed shortcomings and poor quality of assembly and installation of the equipment. Disappointed, I took the money and did not buy anything in this store. A day later I went to the Samsung brand store. I bought everything I wanted there - they checked it, the quality is good. I bought it and still don’t regret the purchase. And now everything works and functions like new, it has never broken down or given rise to any problems in terms of quality of work and functionality. Now, of course, I have purchased everything new, but from the same brand, which I don’t regret at all! Cellular telephone The Samsung fell out of my pocket when I was building a summer house, and crashed from 8 meters onto the cement floor in the basement. I discovered this only when I heard the call ring... And it didn’t even crack

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Classmates

South Korean history Samsung Electronics Co. begins in 1938, when Byong Chul Lee, a resident of a small town in Daegu, founded a trading company called “Samsung” (translated as “Three Stars”). The name “Samsung” in Korean is pronounced “Samson” (삼성 / 三星), and in Russian transcription it sounds like “Samsung”.

There are two versions of the origin of the name of the legendary company. According to one version, the name “Three Stars” corresponds to the three sons of Byong Chul Lee. According to another version, the founder gave his company the name “Samsung” so that it would become big, strong and eternal, like the stars in the sky.

Founder of Samsung Trading Co Byong Chul Lee

At first, Samsung, led by Byong Chul Lee, was supplying dried fish, rice and noodles to China and Manchuria. Since 1939, the company included a brewery, and the product range was expanded to include wine and rice vodka.

Daegu Store is Samsung's First Headquarters

Thanks to Byong Chul Lee's managerial talent and intuition, Samsung was doing well; the company annually increased its sales volumes and staffing levels. In 1948, it was decided to give the company a fashionable American name at the time: Samsung Trading Co.

Having successfully survived the Second World War (1939-1945), Samsung added sewing machines, fertilizers, sugar and steel to its product range and included Hong Kong and Macau in its supply geography.

During the Korean War (1950-1953), Samsung Trading Co experienced difficult times: its main factories and warehouses were destroyed, and its business was completely destroyed. But in the post-war years, the company literally rose from the ashes and found new strength to continue its path. This could not have happened without the support of the South Korean government, which, in restoring the shaky economy, relied on large concerns (chaebols). Samsung Trading Co, like some other large companies such as Daewoo, Hyundai, Coldstar, received benefits and loans from the state and was provided with government orders. Thanks to strong government support, Samsung Trading Co has become one of the country's leading corporations.

In the 60-70s. In the 20th century, Samsung's business expanded: the company built a powerful fertilizer factory, developed the Korean insurance system, established a newspaper, and began building hospitals, universities, hotels, and ships.

Samsung's achievements include the construction of the tallest building in the world - the Burj Khalifa tower in the UAE, the Twin Towers in Malaysia and many other unique objects.

Samsung's achievements include the construction

tallest building in the world - Burj Khalifa tower in the UAE

Towers in Malaysia built by Samsung

Large cargo ship built by Samsung

In 1969, two significant events took place in the history of the Korean monster of the world economy: the first English-language Samsung logo was created and, together with Sanyo, a division for assembling black and white TVs was opened. Three years later, in 1973, the joint venture came under the control of Samsung Trading Co., and was transformed into the Samsung Electronics Corporation. In 1977, along with black and white televisions, the company began producing color televisions; in 1979, the product range was expanded to include video recorders; in 1983, PCs rolled off the company’s assembly line; in 1991-1992. - Cell phones.

Byong Chul Lee in production, 1976

One of the areas that has ensured Samsung Electronics Co's worldwide fame is the production of printing equipment, which has become popular somehow imperceptibly, but for a long time and seriously. The company initially relied on technologies developed in Xerox laboratories, so many similarities could be found between the products of these two companies, ranging from technological solutions to full compatibility with cartridges and toner.

From year to year the lineup Samsung Electronics has expanded, currently the company's printing equipment occupies a fairly impressive segment of the global market, the company is one of the three leading manufacturers laser printers and MFP.

Printing equipment is produced in one of the divisions of Samsung Electronics – Digital Media Business. Here, along with printers and MFPs, plasma TVs, LCD TVs, monitors, laptops, digital cameras and video cameras, etc. are manufactured.

Digital Media Business

12 series of printing equipment rolled off the Samsung Electronics assembly line: CF, CLP, CLX, MJ, MJC, ML, MSYS, Other, QL, SCX, SF, SPP. The largest of the listed series are ML and SCX.

The series includes almost 200 printing devices, the most popular among which are Samsung ML 1210, Samsung ML 2015, Samsung ML 2160, Samsung ML 1640, Samsung ML 2165.

Now a few words about the development of the company logo. The first three versions of the logo contain an image of three stars, which, in accordance with Eastern philosophy, have an eternal, unshakable beginning.

Samsung logos

In 1993, at the initiative of the company's management, a modern version of the Samsung Electronics logo was developed. The slightly inclined ellipse symbolizes the Universe, the blue color in the design of the ellipse is the color of the sky and ocean. The word "Samsung" is located inside the ellipse, with the symbols "S" and "G" creating small holes at the border, thereby marking the company's connection to the world.

Modern Samsung logo and its meaning

Currently, Samsung Electronics ranks 21st in the world in terms of brand value, and the company logo is one of the most recognizable.

Samsung logo at the entrance to the company's office

Stele at the company's central office

Byong Chul Lee died in 1987 from lung cancer. In one of the Samsung offices, in honor of the blessed memory of its founder, a commemorative bust made of bronze and marble was installed.

Commemorative bust of the company's founder

From the day of Byong Chul Lee's death to the present (with a break in 2008-2010), the board of directors of Samsung has been headed by the founder's youngest son, Lee Gong Hee. His appointment to the post of head of the board of directors went against all Eastern traditions, according to which the eldest son inherits most of the family property.

Founder's son - Lee Gun Hee

At the end of 2012, Lee Gun Hee appointed his son Jay Lee to the post of deputy board of directors, effectively recognizing him as the heir to the Samsung empire.

It's time for some great fucking stories. This time I will tell you the history of Samsung Corporation, where it started, how and where it went, and what it finally came to. To whom and what does it owe its development and what it looks like now.
It all started around 1932, when young Lee Byung-chul, the son of fairly wealthy peasants and a graduate of Tokyo University, opened his warehouse in the small city of Daegu, selling rice flour. Yes, yes, if you want to be the largest phone manufacturer (like Nokia or Samsung), start a business that is completely unrelated to this - make paper, sell flour, save kittens.

At that time, all of Korea was a colony of Japan, which in every possible way stifled the spirit of entrepreneurship, which is why the country was in fact a very large vegetable garden with a very poor population.
Cheap labor provided excellent prices for goods, and by 1938 our hero became the first to transport flour to China. Things went well and the man began to transport not only flour, but also rice, sugar, fish and other nonsense that people needed to survive, taking it away from the poor Korean workers. It was then, in 1938, that it was registered trademark Samson Trading (this is how the name Samsung is correctly pronounced)

Samsung literally means “three stars,” which you can see on all early versions of the logo. There is a beautiful legend that the name was given in honor of his three sons, but the problem is that in 1938 he didn’t have them yet and he hardly even thought about it.


Things were going uphill and by the beginning of World War II, Lee was fully armed: when American troops landed on the peninsula, his factories producing various kinds of hats were quickly converted into factories producing beer and vodka, which good-natured and rich Americans happily bought at even quite inflated prices, creating Lee Biong's capital.


In 1950, the Korean War began - North Korea against South Korea. The entrepreneur's warehouses and factories were burned or looted, and Lee himself was put on the northerners' hit list for aiding and bribing the then (and first) president of South Korea. Chul, realizing that things are bad, is going to flee to the south.

There is another legend that is gradually growing into two. One by one, he collects all the money and gives it to his driver, whom he sends to the south, but the driver is caught in the middle of the journey and taken prisoner. However (!) he manages to hide the money in one of the houses, which later (!) burned down, but by a lucky chance (!) the chest with the money survived and Lee Byong subsequently miraculously (!) finds it.
According to the second legend, Chhun accidentally (!) finds someone else's burnt house and someone else's money in a chest, which he later uses to degenerate the business.
These are the Korean legends.


After the capture and execution of the first, evil president of South Korea, the second, good one comes to power, who begins a series of industrial and economic reforms. In particular, an attempt was made to replace the import of goods with domestic production. To do this, the president asked the United States for thousands of money for development, in fact brazenly stealing it and spending it on women and booze. Our hero didn’t get the booze and the chicks, but in addition to money, the United States also handed out orders for the production of all sorts of products, on which the newly recreated Samsung could make good money. It was during this period and for these orders that companies such as Daewoo, LG (formerly GoldStar) and Hyundai were created, rather large companies today.


By the end of the sixties, the founder of Samsung became the most influential and largest entrepreneur in the country. Realizing that the story with the president and his factories could repeat itself, he begins to travel to Japan, establish contacts with the mythical traders there, and Sanyo becomes the first sign, merging with which Samsung receives the Group prefix and the Samsung Electronics division.


While the head of Samsung was traveling around Japan, a coup occurred again in his homeland, and again the evil president was in power! Lee Biong, without wasting a moment, talks with the new president and convinces him that it is his company that is capable of leading the country out of crisis, wars and bringing happiness and joy in the future and throughout the planet. But to do this, he had to be made the head of economics, and his company had to be given the best and largest orders. And the president agreed.

Here it is worth making a note about the personality of the main character. He was a cunning, crafty man. Only his desire for profit and life saved his skin and literally begged for such privileges. Don't think that he was a kind entrepreneur who loved his employees and earned the respect of the president.

Samsung Group begins to actively engage in the production of paper (the government gave Samsung the care of the only paper factory) and fertilizers (again, the only ones in the country), they began to build and restore hospitals, hotels, universities, engage in insurance, and by the year 70 Samsung took up heavy production. The corporation in fact began to serve the country, continuing to increase Lee's fortune.

In parallel with this, the company decides to enter a new market - electronics, starting to collect hair dryers and black and white TVs with the help of Sanyo. At some point, realizing that they could do all this without Sanyo, they said goodbye to the company, making their own components for TVs and hair dryers.


At the same time, democracy comes to the country (this time for real) and the flow of money and government orders stops, many institutions, such as hospitals and schools, are transferred back to the state, Samsung has to tighten its belts. The entire board, which consisted of Lee's close and distant relatives, on his own order, was dismissed and European and Western experts were hired in their places, who could not only preserve the current one, but also increase it (what was once found in the ashes , lol).


In 1983, the company began producing computers and components.
In 1987, the company's founder, Lee Byung-chul, died in Seoul at the age of 77.
By 1991, production of mobile phones began.

But most of all, Samsung, of course, “rose” in monitors and televisions; factories were erected in many large countries as quickly as possible in order to fully supply domestic markets. So, for example, all Samsung TVs and monitors sold in Russia are produced at the company’s plant in the Kaluga region.


Now Samsung is not just a multi-billion dollar company, but also a leader in many industries, collecting not only well-known phones and electronics. In addition, Samsung does not hesitate to continue to engage in the chemical and heavy industries, build houses, cars, planes, ships, as well as issue loans and insurance. Samsung is an elegantly structured corporation, with branches in different industries that not only generate income, but also help lead its main directions forward.


For example, the construction division can build factories, the light industry division can sew clothes for workers in these factories, and the finance and credit department can insure life and issue loans. The automobile concern produces cars for various kinds of managers, and the plant itself produces those same monitors and televisions.

The experience that the company gained in raising the country as planned was not forgotten, but, on the contrary, was wisely applied.

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